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Easypaisa Wins Big at Dubai Lynx Awards
Easypaisa Wins Big at Dubai Lynx Awards


Easypaisa Wins Big at Dubai Lynx Awards

Easypaisa Wins Big at Dubai Lynx Awards

EasyPaisa, the top digital financial services platform in Pakistan, has garnered significant acclaim at the esteemed Dubai Lynx International Festival of Creativity, the foremost event in the MENA region for the advertising and communications sector.

EasyPaisa’s innovative “Audio Nikahnama” campaign secured an outstanding 3 Gold and 2 Bronze awards, along with 10 nominations out of 19 categories entered.

The Glass Award for Change, Radio & Audio: Social Behavior and Cultural Insight, and Integrated Campaign categories all earned EasyPaisa Gold awards, while Bronze accolades were attained in the Media: Social Behavior and Cultural Insight, as well as Digital: Consumer Services/Business to Business categories.

The “Audio Nikahnama” campaign stands out as an innovative effort to educate individuals about the marriage contract. Leveraging technology, EasyPaisa sought to dismantle cultural obstacles and enable women to make informed choices about their futures.

Rifah Qadri, Head of Marketing & Communications at EasyPaisa, expressed immense pride in the success of the “Audio Nikahnama” campaign at the Dubai Lynx Awards. Qadri emphasized the campaign’s embodiment of EasyPaisa’s commitment to driving positive societal change through innovative approaches. She highlighted the company’s dedication to empowering customers, particularly women, by providing them with the necessary tools to shape their futures. Qadri also extended gratitude to the creative team at Impact BBDO and BBDO Pakistan, particularly Ali Rez and Atiya Zaidi, for their instrumental role in achieving this recognition.

Through the campaign, EasyPaisa questioned conventional norms and created a space for open dialogue, urging women to express their preferences and ambitions. The recognition received at the Dubai Lynx Awards underscores the impact of the initiative and its capacity to promote constructive transformation.

Farhan Hassan, Head of EasyPaisa Wallet Business, expressed that the “Audio Nikahnama” campaign mirrors the collective creativity, dedication, and enthusiasm of the entire team to produce impactful campaigns that connect with their audience. He expressed gratitude for the recognition received from the distinguished juries at the Dubai Lynx Awards, which draw top creative talents from the MENA region.

This accomplishment demonstrates EasyPaisa’s ongoing commitment to achieving excellence and its determination to innovate within the financial services sector.

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With a growing number of over 40 million registered mobile accounts, EasyPaisa remains at the forefront of Pakistan’s digital financial services sector. It remains committed to promoting financial inclusion through collaborative efforts and technology.


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