10 Proven Strategies to Rank Your Website Faster on Google
Discover the power of blogging and learn why it is essential for enhancing your online presence and driving business growth!
Do you need a blog? The short answer is yes. The long answer is, it depends. Here’s what it depends on:
The success of your blog hinges on whether you execute it correctly or not.
To ensure your blog is effective, consider the following.
Blogging remains one of the most powerful and vital digital marketing strategies for increasing brand awareness and attracting potential clients. While maintaining frequency and consistency is crucial for driving blog traffic, it’s equally important to understand how to write compelling blog posts that boost traffic, rather than merely churning out a high volume of articles.
Creating blog posts that rank well on Google (and convert readers) involves more than just creativity – it’s a science backed by proven techniques that can significantly enhance the visibility and ranking of your content.
If you’re aiming to improve your Google rankings and increase traffic to your blog, the 10 tips we outline below will be invaluable for you and your company blog. Follow this formula, and you’ll be well-positioned for success. However, if you need further assistance in creating blog posts that drive traffic.
What are the top tips to help your blog posts achieve the highest possible rankings on Google?
-
Choose the Right Topic for Your Blog
-
Provide Your Users With High-Quality Information
-
Use Right Keywords So Your Block Ranks High on Google
-
Write Headlines That Captivate Your Audience’s Attention
-
Writing Long Reads Helps Your Blog Ranking
-
Create The Right Structure For Your Blog Post
-
Add CTA
-
Optimize Your Blog Post So It Ranks High
-
Use Crosslinking
-
Link Externally
Let’s get to it!
Select the Perfect Topic for Your Blog
Selecting a relevant and proven topic for your blog post is crucial. The topics you choose must be connected to your business in some way. For instance, if your company produces artisan cheeses in Wisconsin, a blog post about the best skateboard parks in Indiana would be irrelevant and won’t help you attract your target audience.
Understanding that relevance is important is one thing, but how do you find blog topics or post ideas that will work for you? Essentially, you need to identify relevant topics that people are actively searching for. There are several fantastic free tools available to help you discover the ideal proven topics that can boost your Google rankings:
Google AdWords Keyword Planner is a free tool from Google that can assist you in finding the perfect title and topic for your post. By entering your basic topic into the keyword planner and clicking “Get Ideas,” you’ll receive valuable suggestions for frequently used keywords that can enhance your blog title and topic.
Udemy – This online course platform is a treasure trove of topic ideas. Here, you’ll discover popular subjects that people are searching for and willing to pay for. By exploring topics relevant to your industry, you can find excellent content inspiration.
Amazon is also a valuable resource for finding relevant blog topics. By searching for books on Amazon using keywords related to your topic, you can uncover a wealth of relevant content. Look for books with high ratings, examine their table of contents, and you’ll discover a list of potential article titles to inspire your writing.
Offer your audience top-notch information.
After discovering the ideal title and topic for your blog post aimed at achieving high rankings, your next focus should be on delivering exceptionally valuable and practical information. Google’s analytics include a metric called “bounce rates,” which assesses how quickly users exit your content without engaging with it. High bounce rates can lead to lower ratings from Google, as it indicates that your content isn’t perceived as useful, resulting in reduced visibility to potential clients. It’s crucial that your content is not only readable and engaging but also provides actionable insights for your audience. By prioritizing this level of value, you can keep visitors on your page for longer periods, reducing bounce rates and improving your Google ranking.
Use Right Keywords so Your Block Ranks High on Google
We touched on this earlier, but grasping the significance of pinpointing the most pertinent keywords and integrating them into your title is absolutely crucial. While the idea of over 40,000 search queries per second might sound staggering, it underscores the necessity of leveraging every available resource to access the most sought-after keywords among your target audience. Alongside the Google Keyword Planner, Google Trends emerges as an invaluable tool for identifying optimal keywords at the opportune moment.
Equally vital is seamlessly incorporating those keywords throughout your blog post. Mastering this skill is immensely valuable if you aim to boost blog traffic. Avoid cramming keywords into awkward sentences, as it can come across as spammy and raise red flags for your readers. Instead, strive to organically weave the desired keywords into your paragraphs and sentences to maintain flow. Additionally, refrain from committing the grave error of “keyword stuffing” — that is, overusing keywords — as search engines may severely penalize your content for this practice.
Write Headlines That Captivate Your Audience’s Attention
Just as important is naturally weaving those keywords throughout your blog post. This skill is invaluable for increasing blog traffic. Avoid forcing keywords into awkward sentences, as it can seem spammy and raise concerns for your readers. Aim to seamlessly integrate the desired keywords into your writing to maintain a smooth flow. And remember not to overuse keywords, as this can result in search engines penalizing your content.
After pinpointing your desired keywords, construct your headline by incorporating some of the top-ranked phrases identified by BuzzSumo. According to BuzzSumo’s recommendations, aim for blog titles between 12 and 18 words for optimal effectiveness. Another strategy is to include brackets or parentheses, which for some reason, lead to blog post titles ranking 38% higher than those without, as per a study conducted by OutBrain.
Writing Long Reads Helps Your Blog Ranking
Google’s algorithm comprises approximately 200 distinct factors, with comprehensive content being one of them. Google tends to assign higher authority to questions that are thoroughly addressed, resulting in better rankings on the search page. Targeting blog posts of 2,000 to 3,000 words in length, as opposed to shorter ones, can optimize your post for improved ranking. Additionally, longer posts offer the advantage of being able to repurpose content for other marketing channels, such as social media and email drip campaigns.
Create the Right Structure for Your Blog Post
Once you grasp the fundamental structural components of a blog post, you can create engaging content efficiently. The core structure typically includes an introduction, the main body, and a conclusion. In paraphrasing Aristotle’s wisdom, you essentially introduce your topic (intro), delve into the details (body), and then summarize your key points (conclusion). Adhering to this framework ensures clarity and readability in your blog posts.
Add a CTA
A CTA, short for “call to action,” serves as the final step in the AIDA formula. It’s essential to incorporate persuasive CTAs throughout your posts. However, due to humans’ remarkably brief attention spans, it’s advisable not to wait until the end of your post to include a CTA. Whenever relevant, integrate CTAs early on and with clarity to maintain your readers’ interest.
Optimize Your Blog Post So It Ranks High
Merely crafting captivating posts won’t suffice. To elevate your Google ranking, it’s imperative to meticulously optimize every facet of your content for SEO. This entails integrating relevant keywords, establishing links to authoritative sites, implementing crosslinking, composing coherent and comprehensive long-form content, fine-tuning images for optimal page load times, refining image alt text, and employing effective link building tactics. Once you’ve effectively attended to each of these on-page SEO elements, your company blog post will be primed for heightened organic traffic.
Use Crosslinking
Crosslinking, also known as internal linking, involves strategically placing links within your article to other pages or posts on your website. This practice aids search engines in efficiently navigating your site and generating a more precise sitemap, crucial for SEO purposes. Beyond its technical benefits, crosslinking enhances the reader experience by offering access to additional valuable and relevant content on your site. It’s important to use natural language for your links rather than generic phrases like “click here,” as this adds genuine value to your readers and encourages them to return for more.
Link Externally
While it might go against instinct to direct readers to other influential blog posts or websites, external linking can greatly benefit your SEO efforts. Incorporating valuable external links serves three main purposes: enhancing the reader experience by aiding them in finding relevant information, demonstrating to Google your commitment to thorough topic research, and potentially leading to reciprocal inclusion of your content by the bloggers or writers of the sites you link to, thereby helping you secure valuable backlinks for your website.
So, there you have it! By integrating these 10 tips into your content marketing strategy to boost blog traffic, you’ll be paving the way for increased attention, more traffic, enhanced leads, and ultimately, more clients. However, effectively implementing all of these SEO tactics in a single company blog post can be more challenging than anticipated. Writing in a fluid and natural style like this is a skill that takes practice, and identifying blog topics can be both daunting and time-consuming.
