The United States; a country with 50 beautiful states that covers a vast swath of North, with the last frontier, Alaska in the northwest and the paradise Hawaii, extending the nation’s presence into the Pacific Ocean, is built up of so many diverse destinations that it’s difficult to choose which places deserve the distinction in America. The country’s empire state New York is a global finance and culture center and the capital Washington, DC is the Evergreen state whereas Chicago is known as Windy City.
December is known as the busiest holiday and travel season in the United States because of the snowy weather and Christmas eve around the corner. For most of the Americans and international travelers, the Christmas season is a popular time to travel.
Statista, an online statistic, market research and business intelligence portal estimated that in 2017, U.S. travelers took 462 million domestic business trips. This figure was forecasted to rise to 499.4 million by 2022.
According to STR, Supply and Data Tracking Company, the number of available rooms in U.S. hotels surpassed 5 million this year. The most recent hotel census, for June, shows 5,001,163 rooms across 53,554 properties in the US which means there are a lot of accommodations available for the travelers in the country and the hoteliers need to work remarkably to attract the tourist to their property. Here’s what hoteliers can do to attract more people.
Make Your Website Christmas Friendly
It’s never too early to market your hotel for any holiday season. If we take some revelation from past data then According to the AA, 12 million people were expected to travel during the Christmas period in 2017.
In the digital world, having a hotel website is highly important as it is an easy way to showcase your distinction and put forward the best representation of your hotel online. In the modern world, where the use of mobile phones and laptops rises every day, more than 63.5% bookings are made online.
Being a hotelier, if you really want to take direct bookings through your website, then you need to WOW the people who are coming to your site.
Marketing your website for Christmas season can require minor investment but it’s worth if you want to stand out in the hotel industry. This also shows that your website is current and ready to offer that merry atmosphere which travelers are looking for. You can display a picture of your hotel lobby, decorated for Christmas as your website banner to attract people moreover baubles and Christmas wreaths as your website theme can also be a great option.
Offer Discount Codes to Guests
People appreciate deals and discount codes when it comes to booking a room in a hotel and it can also be a great way of generating more revenue. You can also use Instagram to offer discount codes to the people looking for accommodation.
Statista gives information on the number of monthly active Instagram users as of June 2018. As of that month, the mainly mobile photo sharing network had reached 1 billion monthly active users, up from 800 million in September 2017. The app is one of the most popular social networks worldwide.
The visual effect on Instagram can make your posts catchy and more travelers can be targeted at the same time. The codes on Instagram will be reachable to your followers only, which will make your followers feel special and honored. The 24-hour status availability option on Instagram is also useful as it urges the user to avail the discount quickly.
Local Experiences on Christmas Eve
The hoteliers work hard in planning out strategies which can attract customers to their hotel. The hospitality industry has become very advanced and soon the travelers are going to experience the local favorites into their hotel packages.
Airbnb’s division of the hospitality industry has encouraged traditional hotel companies to attract to a growing population of travelers who want to experience local destinations.
Hilton’s Waldorf Astoria outposts already offer Unforgettable Experience packages, which include destination-specific experiences in the room rate. For instance, if you stay at the Waldorf Astoria Dubai Palm Jumeirah, you can get a free local experience that includes a camel ride and a dessert dinner for two.
In the coming years, the Marriott Rewards members will have access to Place Pass, a search engine that allows members to book more than 100,000 local experiences across 800 destinations.
Just like the famous hotel’s practices, you can also offer a local experience to the travelers to famous Christmas destinations in your country. Promoting your offers on social media channels is a great way to reach more people and get bookings in the future.
Invest in Influencer Marketing
The hospitality industry is vast and most of the bookings are done online, therefore, your hotel’s social media reputation matters a lot. This platform is not only used to run a single strategy of gaining more bookings, it can also be used to target new customers by sharing intellectual content.
The social media trends keep changing every second, and nowadays, a new concept of marketing has come across which is “Influencer Marketing” This word can be new for some people but the strategy is quite smart, and the outcomes are surpassing.
There are many famous people on the social media who have huge followings, such as famous YouTubers or travelers etc. The Influencer marketing involves using the famous people to market your product in the open market. You can hire an influencer to market your hotel for the Christmas festivities and get more bookings as compared to other hotels.
Here’s how influencer marketing can help your hotel.
People Trust the Influencer: With the increased users in the social media channels, this is the right time to market your hotel. But most of the time, the people’s perception of your hotel is a bit different from what actually it is. People trust the content and recommendations the influencers give to them.
Your Brand Will Reach the Targeted Audience: The influencer is the person whose opinions are trusted by the people. For the hoteliers, the travelers can be the influencer as they are followed by the people who are mostly interested in traveling abroad.
Step Up Your Food & Beverage Game
Food and Beverage are as crucial to the human experience as discovering a place to sleep. The Consumer’s preferences keep changing in time and the increasing market of the hospitality sector has provided hoteliers with unique opportunities to differentiate themselves from other competitors through food and beverage programs.
Nowadays, welcoming guest to the dining with traditional eatery is not an option. The hoteliers need to introduce new concepts for attracting more customers.
As a hotelier, you need to keep all the holiday favorites in your hotel menu to win heart of your customers. Most of the traditional Christmas dinner in America features turkey with stuffing, mashed potatoes, gravy, cranberry sauce, and vegetables such as carrots, turnip, parsnips, etc.
Looking for a summer inspired menu for your guests? Click here.
Importance of Par Level Management for Festive Season
By the time December comes around, it may have already been snowing for a month in high elevations across the West Coast and in the northernmost states, particularly in Alaska.
One of the most difficult challenges faced by the inventory management team is determining how much stock is required for the particular period and how to find a genuine hotel supplier. With the help of par level management, the inventory managers can determine the minimum level of inventory required to be on hand for a specific period.
Winter is about to hit the USA during Christmas and therefore, it is the right time to fill up your hotel’s inventory before it’s too late. If you want to provide your guest with a warm and cozy stay then start hunting for your hotel blanket right now in summer or even fall. Choosing the right blanket depends on the warmth, texture, and weight your guest prefers.
Heavier blankets, such as wool or cotton fleece blankets are the warmest. The spaces between the fibers in a soft blanket trap warm air, preventing you from cold.
Looking for warmest fleece or cotton blankets? Click here.
Experts have estimated that hotels can lose 15-20 percent of their precious linen inventory every year to premature loss. It doesn’t take much longer in converting these small expenses into big losses that’s why prevention is better than cure. Investing in good quality linen is a good start to save the operating cost of your hotel.
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