The United States of America is built up of so many diverse destinations that it’s difficult to choose which places deserve the distinction in America. From snow-covered peaks and redwood forests to beaches and food-loving cities, this country is the best place to spend the festive season with friends and family.
The celebration for the festive season in the US generally starts from late November to early January. The holiday covers Christmas and New Year’s Eve including other famous festivals such as Halloween and Thanksgiving Day.
Statista, an online statistics, market research, and business intelligence website recently revealed that in 2017, there were around 75.9 million international visitors to the U.S
For the hoteliers, it is highly important to study the current travel statistics and insights to target their desired customers but reading thousands of articles on the web can be challenging.
D ZEE Blogs keeps you updated with all that’s happening around in the hospitality industry in the United States and across the globe. We have our eyes on the developments, trends and other changes in the United States.
If you’re looking for some latest traveling trends and marketing insights to provide exceptional services to your customers on this holiday season, then keep reading.
A Hotel’s Progress and Technology Go Hand in Hand
With more and more luxuries becoming available for the travelers it is tended to say that the hotel’s progress and technology go hand in hand and hotels must step up their technological plan if they wish to distinguish themselves from other hotels.
Hospitality is a sector that grows every day. The competition for the hotels is getting tougher, It takes time and patience to create a good reputation for a hotel and target the relevant customers.
“Over 1 in 3 travelers across countries are interested in using digital assistants to research or book their travel”, said Oliver Heckmann, Google’s VP of engineering for travel and shopping.
Online Presence and Personalization is The Key
Personalization is the signature of the race in 2018 when it comes to the customer’s travel experience. The use of artificial intelligence has caused a paradigm shift in the ways by which the hotel industry is dealing with the hospitality trends. One device that is now active in many hotels is Amazon Alexa, which provides an immersive experience for the guests.
With the recently launched Alexa for Hospitality, your guests will love and remember the personalized experience they will have during their stay and it will be a catalyst to choose your hotel repeatedly.
In a recent interview, GetYourGuide CEO Johannes Reck said that true success in the future of travel comes down to personalization.
In the modern world, where the use of mobile phones and laptops expands every day, more than 63.5% bookings are made online.
Social media is not a small word for the business people, for them, it is something that can abruptly change the good into the bad. The hospitality industry is vast and most of the bookings are done online, therefore, the social media reputation matters a lot.
This platform is not only used to run a single strategy of gaining more bookings, but it can also be used to target new customers by sharing intellectual content. Hoteliers need to realize that using social media in combination with all other online strategies can make them powerful to deal with the upcoming challenges.
Hospitality is the industry that moves along with the latest innovations and every hotel is already aware of how important it is to work for the proper health and care of their guest. Nowadays, hotels are turning their full-scale gyms into wellness centers to attract people. The overall look of the present spas in the hotels has also changed completely.
“Society has become much more health-conscious and there is a bigger demand for wellness, whether physical or mental,” says Marko Vucinic, Senior Vice President and Acting Head of Hotels and Hospitality Group at JLL Middle East and North Africa. “While conventional spas are still very popular, a facility that is positioned as wellness or medical focused has the implication that it can improve your life – which has a positive effect on the guest’s stay.”
Airbnb CEO Brian Chesky shared research that “three in four millennial’s said they’d rather buy an experience than a physical good” showing a strong opportunity for growth.
Hotel managers are planning out their strategies which can attract customers in the coming years. The hospitality industry has become very advanced and soon the travelers are going to experience the local favorites in their hotel packages.
Airbnb’s division of the hospitality industry has encouraged traditional hotel companies to attract to a growing population of travelers who want to experience local destinations.
Hilton’s Waldorf Astoria outposts already offer Unforgettable Experience packages, which include destination-specific experiences in the room rate. For instance, if you stay at the Waldorf Astoria Dubai Palm Jumeirah, you can get a free local experience that includes a camel ride and a desert dinner for two.
In the coming years, the Marriott Rewards members will have access to Place Pass, a search engine that allows members to book more than 100,000 local experiences across 800 Destinations.
Just like the famous hotel’s practices, you can also offer a local experience to the travelers to famous Christmas destinations in your country. Promoting your offers on social media channels is a great way to reach more people and get bookings in the future.
Stock Up Enough Linen For The Holiday Season
One of the most difficult challenges faced by the inventory management team is determining how much stock is required for the particular period. With the help of par level management, the inventory managers can determine the minimum level of inventory required to be on hand for a specific period.
Experts have estimated that hotels can lose 15-20 percent of their precious linen inventory every year to premature loss. It doesn’t take much longer in converting these small expenses into big losses that’s why prevention is much better. Investing in good quality linen is a good start to save the operating cost of your hotel.
To buy good quality linens for your hotel click here.
Step Up Your F&B Game
Food and Beverage are as crucial to the human experience as discovering a place to sleep. The Consumer’s preferences keep changing in time and the increasing market of the hospitality sector has provided hoteliers with unique opportunities to differentiate themselves from other competitors through food and beverage programs.
This program is also counted as a revenue generator for hotels, with overall consumer spending in the U.S. alone rising by 5.5 percent annually since 2011, according to Technomic.
If we talk about the past years then massive hotel brands who ruled the hotel market like Hilton, Hyatt, and Marriott’s main focus were to drive revenue by updating their rooms through new technologies. The F&B programs were always considered as the basic amenities. “40 years ago, things were very different. Food and beverage were not a revenue-producing department for brands like Sheraton. If you broke even, you were in very good shape.” said Lokesh Singh, who has worked for the F&B department of various hotels and government agencies for more than 35 years.
“Having a memorable experience is especially important among today’s young people,” says Alexis Marcoux-Varvatsoulis, Consultant – Hotels F&B Specialist at JLL. “Instead of simply having room to sleep in, Millennials are looking for innovative concepts that enhance their overall experience. In return, F&B provides hotels with more chances to interact with guests, thereby reinforcing their image, and when done well, generating positive reviews on social media to reach new potential guests.”
Nowadays, welcoming guest to the dining with traditional eatery is not an option. The hoteliers need to introduce new concepts for attracting more customers.
As a hotelier, you need to keep all the holiday favorites in your hotel menu to win heart of your customers. Most of the traditional Christmas dinner in America features turkey with stuffing, mashed potatoes, gravy, cranberry sauce, and vegetables such as carrots, turnip, parsnips, etc.
Looking for a summer inspired menu for your guests? Click here.
By stepping up technological plans and offering a personalized experience to the guest for holiday season hotels can directly expand their future bookings. Moreover, during the holidays it is fun to add a wreath or other touch of holiday decor to your hotel room. That’s all for today’s blog. Don’t forget to write us in the comments about your favorite holiday destination in the US.